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Privacy Policy

Effective Date: December 15, 2025
Last Updated: December 15, 2025

This Privacy Policy ("Policy") explains how Next Step Innovation, LLC and its affiliates (collectively, "NSI," "we," "us," or "our") collect, use, disclose, and protect personal information when we act as a data controller in connection with our public websites, marketing activities, events, and business-to-business interactions (collectively, the "Sites").

This Policy does not apply to personal data processed on behalf of customers within NSI products or services (including Asset Guard) where NSI acts as a data processor, nor does it apply to personal data related to employees, contractors, or job applicants.

1. When This Policy Applies

This Policy applies when you:

  • Visit or interact with our websites and branded digital properties;
  • Register for or attend webinars, events, or marketing activities;
  • Communicate with us regarding products or services;
  • Engage with NSI in a business or commercial context.

We may update this Policy periodically. Material changes will be reflected by an updated "Last Updated" date and posted on this page.

2. Personal Information We Collect

We may collect the following categories of personal information:

a. Identifiers

  • Name, email address, phone number, mailing address
  • Company name, job title
  • IP address and device identifiers

b. Commercial Information

  • Records of services considered or purchased
  • Transaction-related information

c. Internet or Network Activity

  • Browser type, operating system, pages visited, referring URLs
  • Interactions with emails, forms, or marketing content

d. Location Information

  • Approximate location derived from IP address

e. Communications

  • Messages submitted through forms, email, or chat
  • Recorded calls or meeting notes, where permitted by law

We do not knowingly collect personal information from children under the age of 16.

3. How We Use Personal Information

We process personal information for the following purposes:

  • To operate, maintain, and improve our Sites and services;
  • To respond to inquiries and provide requested information;
  • To manage business relationships, contracts, and transactions;
  • To send marketing and promotional communications (you may opt out at any time);
  • To conduct analytics, research, and understand usage trends;
  • To detect, prevent, and address security or technical issues;
  • To comply with legal obligations and protect our rights.

Legal bases for processing may include consent, legitimate business interests, contractual necessity, and compliance with legal obligations, depending on your jurisdiction.

4. Sources of Personal Information

We collect personal information from:

  • You directly (forms, emails, meetings, events);
  • Automated technologies (cookies, analytics tools);
  • Business partners, referrals, or event sponsors (where applicable);
  • Publicly available sources (such as professional networking sites).

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Operate and secure our Sites;
  • Analyze traffic and usage patterns;
  • Support marketing and advertising efforts.

You may control cookies through your browser settings. Disabling cookies may affect Site functionality. We do not currently respond to "Do Not Track" (DNT) signals, as no uniform standard has been adopted.

6. Sharing of Personal Information

We may share personal information with:

  • Service providers that perform services on our behalf (e.g., hosting, analytics, CRM, marketing tools);
  • Professional advisors such as legal, accounting, or audit firms;
  • Business partners in joint marketing or event activities;
  • Government authorities or regulators when required by law;
  • Parties involved in a merger, acquisition, financing, or sale of assets.

We do not sell personal information for monetary consideration and do not knowingly sell or share personal information of minors.

7. Data Security and Retention

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Personal information is retained only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. When no longer required, personal information is deleted, anonymized, or securely stored until deletion is feasible.

8. Your Privacy Rights

Depending on your state, country, or province of residence, you may have certain rights regarding your personal information, including the right to:

  • Access personal information we hold about you;
  • Request correction of inaccurate personal information;
  • Request deletion of personal information;
  • Obtain a copy of your personal information;
  • Object to or restrict certain processing;
  • Withdraw consent where processing is based on consent;
  • Opt out of targeted advertising or certain data sharing.

We will not discriminate against you for exercising your privacy rights.

Authorized Agents

You may designate an authorized agent to submit a request on your behalf where permitted by law. We may require verification of your identity and proof of the agent's authority before processing such requests.

Request Verification

To protect your privacy, we may need to verify your identity before fulfilling a request. Information provided for verification will be used solely for that purpose.

Appeals

If we decline to take action on your request, you may appeal our decision by contacting us using the information below. We will respond in accordance with applicable law.

9. U.S. State Privacy Rights

Residents of certain U.S. states, including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Montana, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia, may have additional rights under applicable state privacy laws, such as the California Consumer Privacy Act (CCPA/CPRA) and similar statutes.

These rights may include the right to know, delete, correct, and opt out of certain processing activities, subject to legal limitations.

10. International Data Transfers

If you access our Sites from outside the United States, your personal information may be transferred to and processed in the United States or other jurisdictions. Where required by law, we rely on appropriate safeguards such as standard contractual clauses.

11. External Links

Our Sites may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

12. Contact Us

If you have questions, requests, or appeals regarding this Policy or our privacy practices, please contact:

Next Step Innovation, LLC
Email: privacy@nextstepinnovation.com
Address: 703 Hwy 80 W, Clinton, MS 39056